A few days later, it seems nothing has been learned. The Ford camp is doubling down on its strategy ...one that appears doomed. Here's how I described it earlier:
Maladroit: no matter what he does, he appears to lack any poise
Obfuscating: he tries to divert attention, deflects questions, appears untruthful
Reactive: his actions keep putting him on the defensive
Obnoxious: everything he's doing is alienating more and more people
Non-disclosing: he acknowledges nothing, keeps saying it's "business as usual" ...
What our subject ought to be instead:
Sincere: if you acknowledge a fault, it will in time be forgotten/forgiven
Magnanimous: because calling the press "maggots" for doing their job is not a good tactic
Assertive: chose a path of action, drive the agenda, don't appear to hide
Responsive: chosing silence is not a good option when the whole world watches on
Tuned in: don't ignore the chaos around you, show you still have control ..
Now, let's take a look at some actions since ... actions that follow the usually death-bringing CRETIN template of crisis communications.
Confrontational: calling the press "thick skulls" does not make the questions they ask go away!
Refusing to acknowledge reality: while his official Twitter account is mired in banalities:
A parody account is often very funny and sarcastic ... just look at the profile line:
(by the way: does your crisis comms plan lay out how you'd deal with brandjacks or parody accounts ? )
Evasive and reliant on some bad advice, particularly from his brother (Councilor Doug Ford) who often speaks on behalf of the Mayor ... much to the dismay of many including a city councilor recently removed from the Executive Committee, She (Jaye Robinson) feels Torontonians need to hear the truth:
She believes her firing was also related to her comments that her residents want to hear a clear explanation from Mayor Ford — not statements from his brother, Councillor Ford, speaking on the mayor’s behalf.Team-less: His chief of staff: gone, other staffers: gone ... and now the guys who got him elected and ran his first mayoral campaign, won't do it again ... they say he needs help ... Rob Ford? Just won't listen.
Narcissistic: surrounds himself with an entourage of sycophants and ideologues who can't discern the greater good among the single-minded (simpleton-like) focus to "end the gravy train". All this resulting in fabulous headlines: