tag:blogger.com,1999:blog-6415378851242313044.post5604254072101588397..comments2023-06-27T08:35:47.307-07:00Comments on crisis comms command post: Monitoring real-life events: a challengePatrice Cloutierhttp://www.blogger.com/profile/08612261357470838359noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6415378851242313044.post-83402884088580913422012-05-17T06:39:46.326-07:002012-05-17T06:39:46.326-07:00Indeed... it was the same for me. This article was...Indeed... it was the same for me. This article was really excellent for all of us.monitoringhttp://www.wirelesssecuritysystem.com/monitoring.htmlnoreply@blogger.comtag:blogger.com,1999:blog-6415378851242313044.post-41351920251704204862012-02-27T08:04:00.768-08:002012-02-27T08:04:00.768-08:00This comment from David Black ..."People will...This comment from David Black ..."People will react from all around the world from a seemingly very local event ... so your response must be tailored to audiences directly impacted and those who observe from afar"<br /><br /> <br /><br />I think this reflects one of the biggest shifts for crisis communicators. Particularly when you are alerting with SM tools, when you are trying to elicit some specific behaviour from the audience (duck and cover , etc). So much of getting your message right in order to get the right behaviour, relies on knowing the context in which the recipient of the communication will frame the message. How do you cover all audiences in 140 characters?Patrice Cloutierhttps://www.blogger.com/profile/08612261357470838359noreply@blogger.comtag:blogger.com,1999:blog-6415378851242313044.post-60009343092195253282012-02-27T07:39:14.400-08:002012-02-27T07:39:14.400-08:00This comment from @kim26stephens :
"Thank yo...This comment from @kim26stephens :<br /><br />"Thank you Patrice for this excellent post. I find Brian's observations very interesting. When #SMEM was quite new, we applauded organizations for simply having a SM presence at all (any criticisms of an EM's social media content were often shot down for fear of scaring them away from the platforms). But when should we start to move beyond simple accolades for knowing how to use the tools and move towards a more critical eye regarding whether or not the organization is using the tools effectively? After all, effective public communication should be the goal, no matter what platform is being used to transmit the information."Patrice Cloutierhttps://www.blogger.com/profile/08612261357470838359noreply@blogger.comtag:blogger.com,1999:blog-6415378851242313044.post-88839375812226274812012-02-26T19:57:04.709-08:002012-02-26T19:57:04.709-08:00Patrice,
Thank you for including my miscellaneou...Patrice, <br /><br />Thank you for including my miscellaneous ramblings from Twitter about a tragedy that reaches far beyond the Providence of Ontario.<br /><br />While I was heartened and impressed by VIA Rail's Twitter personal <i>responsiveness</i> to inquiries [even if it was the digital equivalent of "no comment"], I found it perplexing that they seemed hamstrung or outright overlooked/failed in offering a baseline clarification as to what was clearly known [emphasis] to have happened. <br /><br />Not everything at once mind you - and certainly not the cause, but the undeniable basics: At least 3 of the 5W's could and should have been offered via the rail carrier's Twitter account from the outset, and could have been done so without compromising any investigation. <br /><br /><b>In the absence of a simple explanation, millions needlessly contemplated...</b><br /><br />Was it a bombing focused on one - or more trains? An off-train event where a man with a machete attacked patrons at a train station? A militant group with machine guns holding the train hostage? A mass case of food poisoning from the Dining Car? A fire that raced through a Sleeping Car? An apparent collision at a grade crossing? <br /><br />Or... "an apparent derailment of Train #92, near Aldershot, Ontario with more details to follow". <br /><br />Of course, this would ideally be followed not only by facts, but by the pertinent negatives necessary to abolish fear, uncertainty and doubt. <br /><br />Clearly my comments are offered in 20/20 hindsight, and I was thankfully privy to many of the multiple channels of information that you were. But erasing those outside influences and looking solely @VIA_Rail on Twitter, I think it becomes clear that there was simple room for improvement, and that the hard-working folks behind and supervising that Twitter account deserve not only encouragement, but a clear message that more can and should be done in future crisis.<br /> <br />Again Patrice, thank you for your time and patience with my missive. <br /><br />Respectfully Yours - and Speaking my Personal Thoughts, <br /><br />Brian Humphrey<br /><b><a href="http://twitter.com/BrianHumphrey" rel="nofollow">@BrianHumphrey</a></b>Brian Humphreyhttps://www.blogger.com/profile/03478749081359034636noreply@blogger.com