crisis communications approach

I'm a big fan of the message mapping technique developed by Dr Covello of the Center for Risk Communications in New York. I especially likes its science-based approach to crafting key messages that the audience can actually retain during a crisis or emergency ...

I've spoken to people who've used this approach during big events/crisis (9-11) and they told me that message mapping (and in particular, the ability it gave them to anticipate, prepare and practice) was a real key to their successful crisis communications practices ...

Here's a link to an EPA web page on message mapping which itself leads to a fantastic learning tool (a video of Doctor Covello speaking on message mapping and the differences between how our brains function during normal times and emergencies/crises) ... an absolute must read for all communicators ...
http://www.epa.gov/ordnhsrc/news/news040207.html

Now, I'm wondering what kind of techniques are being used out there ... and might be as efficient.

Comments anyone?