I'm currently listening to a podcast from the CDC on risk communications and its life cycle.
It's from Dr. Barbara Reynolds and is quite interesting and offers many tips for PIOs and people who deal with risk communications ...
Most of the tips are very common sense... I'd highlight one: when you have the information at your disposal and you're the natural originator of that information ... then get it out ... be the first to do so ... don't hold back because it could undermine your organization's credibility.
Again, you've got to make your voice heard among the many conversations going on simultaneously on the web and social media platforms.
Here's the link to the CDC podcast: http://www.cdc.gov/h1n1flu/
No comments:
Post a Comment