Social media as emergency preparedness and risk communications tools

Hello Everyone!

You've heard me often say that I believe social media is now an essential tool to communicate with our audiences during a disaster/crisis. That's widely accepted although some die-hards are still out there who believe SM is a fad.

I'm now wondering on some measurement factors when you use SM as emergency preparedness and risk communications tools well BEFORE any incident.

I've found a few articles or blog posts on this issue but would be very interested to hear from practitioners out there.

Here's a presentation I found interesting.

I know there's been some analytical work done by Public Safety Canada on their 72-hours emergency preparedness campaign using social media ...

I think it's time to look into measurement and see how best we can tweak our use of social media to increase preparedness in our communities.

Suggestions? Thoughts ?