Wednesday, October 6, 2010
Social media as emergency preparedness and risk communications tools
You've heard me often say that I believe social media is now an essential tool to communicate with our audiences during a disaster/crisis. That's widely accepted although some die-hards are still out there who believe SM is a fad.
I'm now wondering on some measurement factors when you use SM as emergency preparedness and risk communications tools well BEFORE any incident.
I've found a few articles or blog posts on this issue but would be very interested to hear from practitioners out there.
I know there's been some analytical work done by Public Safety Canada on their 72-hours emergency preparedness campaign using social media ...
I think it's time to look into measurement and see how best we can tweak our use of social media to increase preparedness in our communities.
Suggestions? Thoughts ?