Having lots of fun sharing!

My colleague Barry Radford and I have embarked on an ambitious project "to advance crisis and emergency communications practices" on the web-based community PTSC-Online.  PTSC stands for Partnership Towards Safer Communities and is a great resources for emergency managers and business continuity planners from Canada and beyond.
http://www.ptsc-online.ca/crisis_and_emergency_communications

Our project has a strong focus on the integration of social media ... not only in terms of delivering emergency information but in all facets of the broader emergency management field.

Those of you who follow what I share from my Google Reader account know that there is a lot of very interesting material out there. Here's the link if you want to see what I normally share: http://www.google.com/reader/shared/patricecloutiermcscs

As I organize my thoughts for our project and really take in the impact of social media on crisis communications and the provision of emergency information ... the following graphic equation comes to mind:

if you adopt this attitude regarding social media ...

 you'll be perceived as this:

But, if you put all the pieces together ... including social media ...

 everything will fall into place ...

 and you'll look like: