The more I think about it, the more I'm convinced we're into a truly transformational phase which will impact the work of emergency managers, business continuity planners and crisis communicators. Simply put, emerging technologies and trends have brought about a generalized "democratization" of these fields.
Let me explain. Three factors motivate my position:
- the growing importance of social networks and mobile technologies
- the overwhelming realization that speed is EVERYTHING
- greater public participation and input
Sirenus is developing a computer network that will take information on a disaster threat from a variety of sources including official, mainstream and social media, and combine this with crowd-sourced information from its own users and subscribers. It will sort, categorise and rate this information and then deliver information to users automatically and immediately via the Smartphone, Web, Social Media (Facebook, Twitter), email and SMS (text message). Users will have real-time, localised and personalised information at their fingertips.