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Sunday, February 5, 2012

The Superbowl: a good way to test your social media monitoring chops?

There is no doubt that the tweet traffic during the Superbowl (and all other posts on social networks) will reach levels similar to those following a major disaster.

A good way to test how you can keep track (or not ... and in itself ... that can be revealing too) of what's being said ... A suggestion: try to follow tweets/topics related to security or first responders. How to go about it?


  1. set up your monitoring ... are you a fan of the dashboard look? think Netvibes ... Or do you prefer to scan between columns? think Hootsuites, Tweetgrid or Tweetdeck ... for more on how to go about it, see here ... and here's why it's a good idea.
  2. find out which hashtags and other topics to follow and keep an eye on .... especially those who apply to the stuff you want to monitor in particular ... you can try Social Mention and Kurrently to get started ... think outside the box: search by location .... use Trendsmap, GeoChirp and related tools  See tweets and trends on maps.
  3. Add to your sources of info ... go to RadioReference.com to follow (whenever you can) what's being said on tactical radios near the game's site
  4. filtering info: some basic tips here to help reduce overload ... filter hashtag columns on Tweetdeck and other tools ... the grand-daddy of filtering tools is Swiftriver and another useful tool DataSift.
  5. Finally, if you've made it this far ... try your hand at basic crisis mapping ... with crowdmap ... visualize the info you've aggregated so far on a map ... 
A useful tutorial:


Let me know how it works ! 

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