- legacy or traditional media are no longer the primary audience in your crisis communications planning
- news move at the speed of social media ... instantly, from everywhere to everyone
- any organization must have the ability to monitor social networks and respond on the same platforms within minutes
- holding statements are done ... (especially if they're issued an hour or more after the first tweet ...) and should be replaced by constant (in routine situations) and ramped up (when the crisis comes) engagement on social networks from the moment the crisis erupts ...
Wednesday, February 15, 2012
Swarm journalism and the future of crisis communications
The blurring of the lines between professional news organizations and reporters, and citizens reporting on event through social media, means a necessary change in your crisis communications response posture.
The death of singer Whitney Houston brought great sadness to a lot of people but also provided yet another example of the power of social media in how people get their information. While the question of the veracity of news being "broken" on social networks is being debated, organizations should not miss the following essential points: