Thursday, January 26, 2012

What if? ... Are you ready for 2012?

I'm thinking the Mayans and others (St. Malachy, Nostradamus, etc...) may have been onto something ... 2012 indeed looks very ominous ... just kidding

One thing that's a fact, is that disasters are coming more frequently than before and are proving to be more costly, if not in lives lost, certainly in their economic impact. I think it's fair to say that most First World countries are prepared to deal with a major disaster ... No one has perfect plans but we'd cope with a strong earthquake (still the biggest killer), industrial accident or severe weather outbreaks.

We have all heard the old adage about one ounce of prevention being better than a pound of cure. Well, it's still true. However, in times of tight fiscal conditions, preparedness often seems to be among the first budget cut targets. This certainly seems shortsighted when more and more of the so-called "low probability" events actually happen.

And, it seems, the risks are pretty well known. The luminaries currently meeting in Davos, Switzerland, have a pretty good handle on identifying the risks. Will action follow?

I've mentioned above that we're moderately ready to respond to a major disaster. But what about multiple disasters? Or, one that cripples our critical infrastructure?

This brings me to my own "worst case scenario" ... a general failure of the network of networks that all of us take for granted and allows for the light to come on when we flip a switch, for our water to pour out when we go to the tap, and, our Internet to be available when we turn our our laptops.

But what if? ... Cyber threats are terrifying in their potential calamity.2012 is already forecast to be a "breakout year" for cyber attacks and threats. We have seen reports in the last few months, of actual attacks or perceived security gaps in critical infrastructure:

That's just the top of the iceberg. Whether state-sponsored or terror-related, cyber threats are real. We know major countries are preparing their cyber arsenals (the United States, China, among others). The cyber warriors even admit their own systems are at risk.

By some accounts, the cyber security business is going to reach 66 billion $ this year and continue to increase by 10 per cent every year as industries try to bolster their defenses. Is it enough? 

Time will answer that question. But I believe that emergency managers should plan for the worse and get ready to deal with a cascade of failures of the very systems we normally rely on to organize our response to disasters. We know it's happened before (Latvia, Georgia, Iran ...). We know there are direct threats to the links that make all the networks work together.

So, how do we answer the call without power, satellite communications, disrupted transportation system, gas and oil pipelines where nothing will flow? ... Not a pretty picture ... Perhaps a bit alarmist ...outlandish? I think not ...

Friday, January 20, 2012

Of sinking ships and internet protests: the power of the crowd in the social age

Of sinking ships and internet protests: the power of the crowd in the social age:

I've written before (on this forum and on my personal blog) about the "age of social convergence" and its meaning for emergency managers and crisis communicators. In a nutshell, social networks have changed crisis management imperatives. They bring the need for speed, pre-approved communications plans and tactics that can be launched immediately…

- Author: Patrice Cloutier

Wednesday, January 18, 2012

Take 2: democratization of EM and crisis comms

You want more on how SM can change how we respond to crises? I was just checking my Twitter links and this story came in ...thanks to my good friend @thefiretracker2 ... It's about a new social networks analytics tool that reads trends and emerging patterns ... here are some claims:


Quantum Leap Buzz's unique capabilities include but are not limited to:
1. Getting emerging news stories before they are reported in the media
2. Getting actionable intelligence before the competition

3. Setting notifications on your dashboard for trending-developments with updates texted directly to your cell phone
4. Issue analysis. The ability to see patterns of sentiment around issues important to you, personally.
Now, if the first two items don't resonate with you ... you're missing the whole point of social convergence.
Read more in my previous post from tonight.

Thanks

Age of social convergence and the democratization of EM

This the first substantial post of the new year for me. Since my last post before the holiday break (my top 25 #smem countdown), I've had some time to reflect on some trends that I observe in emergency management and crisis communications.


The more I think about it, the more I'm convinced we're into a truly transformational phase which will impact the work of emergency managers, business continuity planners and crisis communicators. Simply put, emerging technologies and trends have brought about a generalized "democratization" of these fields.


Let me explain. Three factors motivate my position:

  • the growing importance of social networks and mobile technologies
  • the overwhelming realization that speed is EVERYTHING 
  • greater public participation and input
The consequences of this are numerous but they all add to the immediate workload of EM folks and crisis communicators when an incident/disaster occurs. You must respond, alert/warn, monitor and then engage/communicate. In all this, social networks and mobile tech play crucial roles. A recent blog from my good friend Kim Stephens highlights the importance of mobile.

Second, the speed at which incidents and crises (and it doesn't matter if they're in the real world or virtual/social network related ... they will all hurt you if not handled properly) ... means that delegation of authority and the automation of comms response processes becomes absolutely necessary. To be able to "handle" such a crisis ... you need to use the tools your audiences use. 

Or you can ignore the risks and social media chatter (and you'll kill off your rep or your entire bottom line) or go on a misguided offensive without really engaging with your audiences. Former senator Chris Dodd is learning the harm in doing that in his response to the SOPA protests as the Hollywood mouthpiece. The fact is, if you handle things correctly, people will defend your actions ... come to your defense even

Third, social networks bring greater participation from your stakeholders and audiences. That's the great democratization factor. Online communities coalesce rapidly over topics, crises and disaster recovery for example. Emergency managers and officials now have to deal with all sorts of newcomers to the EM table ... from crisis mappers, crowdsourcing groups and online volunteers.

Here's an example of how the crowd can contribute ... from a new piece of tech developed in Australia.
Sirenus is developing a computer network that will take information on a disaster threat from a variety of sources including official, mainstream and social media, and combine this with crowd-sourced information from its own users and subscribers. It will sort, categorise and rate this information and then deliver information to users automatically and immediately via the Smartphone, Web, Social Media (Facebook, Twitter), email and SMS (text message). Users will have real-time, localised and personalised information at their fingertips.

The three factors combine to make a questioning of the IMS/ICS necessary? do we need a new position in command to handle the extra outreach workload? Or should the PIO and LO  share the work? When response becomes more diffuse and activities are decentralized, does command retain the same meaning? Where in the doctrine should social media monitoring and data mining/analysis be placed?

To help answer these questions ... you must read the two documents just released by the US Department of Homeland Security ... download the two PDFs and have a read ... at first glance, they offer the outline of a brighter future for EM ...

Would be glad to hear from you on this ...

Friday, January 13, 2012

When leaders come together

I'm currently taking part in a very interesting experiment on the power of social media in emergencies. As part of today's #smemchat ... we're asking for as many people as possible to help build interactions and networks .... all the while, helping a great charity.

Find our more here: sm4em.org 


Friday, December 23, 2011

THE TOP 3: best in #smem ... the big reveal

Okay, it shouldn't come as a big surprise that my top three choices for the best destinations on social media in emergency management are bloggers. I'm a blogger. To me, blogs are still relevant as a way to focus interest, launch discussions and make signification contributions. Coupled with social media savvy ... blogs can have an impact ... So here we go. 

In third spot ( I'm still ranking although they all share the top spot on the smem podium in my mind) is my friend Jim Garrow. His blog "the face of the matter" has become one of the most important destinations on what social media means in terms of public health and emergency preparedness, but also what it means for the convergence of legacy media and how people consume their news. 

This means Jim understand the new challenges faced by PIOs, incident managers and other EM professionals because social media is changing our world. His blog posts reflect his thinking on key issues. For example:
James Garrow is an avid blogger (since his days as JimmyJazz) but he's a fabulous tweeter and knows how to maximize his influence by punctual and effective tweets. Kudos all around ... a source of inspiration and someone I consider a friend.

In second spot, Kim Stephens. The author of perhaps the most significant blog on smem: the "idisaster 2.0" blog.  Kim provides a good analysis of the growing role of new technologies and social media in the response and recovery phases. 

Her posts on Joplin tornado aftermath and in the follow up to the Queensland floods really illustrated the growing important of SM in all phases of EM.  And that's why they were both highlighted (Joplin, Queensland)  in her own list of top smem destinations. And she finds time to speak with those involved in EM activities and get their feedback about the role of SM.

Whether talking about preparedness, crisis communications or engaging with audiences, Kim's comments come from experience and with sound observations on the benefits (and risks) of social media and mobile technologies.

You can hear share her vision and observations in this podcast. A regular contributor to the Friday #smemchat, Kim is a mainstay on the #smem hashtag on twitter ... She is a trusted voice and her opinion matters ... to more than just a few people.  Well done my friend!



Now time for the drum roll ... I'm a blogger writing on emergency management and crisis communications but I'm first and foremost, a communicator and a former reporter. So, it's natural that my first choice as someone who influences me the most in the smem world (both from a crisis comms and an EM perspective) should be another communicator.


The blogs penned by Gerald Baron (AKA the crisisblogger) tops my list of the 25 most important destinations online for social media in emergency management. As I mentioned earlier in my list, Gerald writes a blog for Emergency Management Magazine in addition to his own personal blog. His writings clearly illustrate the impact that social media have on crises and how perceptions are shaped. That's the bread and butter of crisis communicators.




Now, undertaking a new challenge as head of his firm (Agincourt Strategies), Gerald is positioning himself as one of the most respected face in the world of crisis communications. A world that's forever changed because of the imperatives brought by social media. He explains what it means for organizations, businesses, government, journalists and the public:


Because of his experiences in large-scale emergencies (think BP Gulf spill), his creation of the PIER System and his work with some of the most important businesses and organizations involved in emergency response, Gerald's words carry a lot of weight. You can follow him on twitter as @gbaron.


I know i'm constantly learning when I read his posts and those of Jim Garrow and Kim Stephens.


So this brings me to the end of my little holiday project and while it was lots of fun, it was also time consuming ... so, some time off from this blog for a few days !  And for those who think this was just about promoting the work of friends, a sort of "mutual adoration society" ... well, I call 'em as I see 'em ... The people and organizations on my list matter to me ... and that's all I ever wanted to show ... 


Many, many thanks to those who've responded to my posts and also to Kim and Jim for agreeing to come up with their own list ... the variety of choices is testimony to the excellent work done all over the world in integrating SM into EM programs.


Best wishes to you all!


the complete list: 
#1: Gerald Baron ... the crisisblogger ... as close to a guru as I've got ...
#2: Kim Stephens, the idisaster 2.0 blog ...  brilliant smem analysis ... 
#3: Jim Garrows' the face of the matter blog ... the Philly SMEM stalwart ...
#4: PTSC-Online ... a Canadian EM professional development tool
#5: Linkedin Groups ... groups on EM and SM on LinkedIn
#6: Craig Fugate and FEMA
#7: the SocialMedia Examiner website
#8: Emergency Management Magazine
#9: Chief Bill Boyd's blog: It's not my emergency! 
#10: SM4EM. org and Cheryl Bledsoe
#11: Jeff Phillips, Los Ranchos EM

#12: Sgt Tim Burrows, Constable Scott Mills and the Toronto Police Service 
#13: the weekly #smemchat
#14: 999 Social Media 
#15: Brian Humphrey ... a true pionneer 
#16: ushahidi ... witnessing change and progress in SMEM

Thursday, December 22, 2011

No also ran in my list: honourable mentions top #smem

When I ran the idea of coming up with a list by Kim Stephens and James Garrow, I figured it would be hard to come up with a definite list. Well, it proved impossible. My list is very personal and so are the lists compiled by Kim and Jim.


Narrowing my own list down to 25 proved difficult. So much so that I decide to dedicate a quick post to "honourable mentions". So here we go (in no particular order and many more could be added here ...)



If you're interested in the stuff these people share and many others, you can subscribed to my delicio.us account where I keep a whole series of links on everything even remotely related to SMEM: http://delicious.com/patricecloutier

at #4: an online development tool for Canadian EM and BCP

My good friend Kim Stephens , beat me to the punch on my choice for fourth place on my list of top 25 smem destinations. Partnerships Toward Safer Communities Online or PTSC-Online is a Canadian site dedicated to the continuous improvement of Canadian emergency management, business continuity and critical infrastructure protection programs. 

The site provides tools for on line information sharing and collaboration. These tools include blogs, online training, forums and a repository of BPC and EM information. Sponsored by the Canadian Association of Fire Chiefs, PTSC-Online has a clear focus on emerging technologies and social media.

Under the able leadership of William McKay, the site continues to make valuable contributions to emergency management and BCP practices in Canada. In fact, its readership is from all over the world, which is a pretty good indication of the quality of the information that can be found on the site.

My colleague Barry Radford and I developed a project integrating social media into a crisis communications planning template. A compendium  of our efforts can also be found on the site. Barry and I continue to contribute to the blog section of PTSC-Online. 

Bill Mackay has done a fantastic job promoting the site on his company's twitter account and using the PTSC-Online account, highlighting valuable contributions. Because of Bill's interest in promoting the use of social media and innovative technologies in BCP and EM programs, PTSC-Online stands at #4 on my list of top 25 social media in emergency management destinations.


The list so far:
#4: PTSC-Online#5: Linkedin Groups ... groups on EM and SM on LinkedIn
#6: Craig Fugate and FEMA
#7: the SocialMedia Examiner website
#8: Emergency Management Magazine
#9: Chief Bill Boyd's blog: It's not my emergency! 
#10: SM4EM. org and Cheryl Bledsoe
#11: Jeff Phillips, Los Ranchos EM

#12: Sgt Tim Burrows, Constable Scott Mills and the Toronto Police Service 
#13: the weekly #smemchat
#14: 999 Social Media 
#15: Brian Humphrey ... a true pionneer 
#16: ushahidi ... witnessing change and progress in SMEM

Wednesday, December 21, 2011

Social network for EM professionals ... yes, it's LinkedIn

It's easy to overlook the importance of LinkedIn as a professional social networking tool. The social media platform has allowed me to make connections, learn, get information and identify emerging practices and exchange views with peers from around the world. In a nutshell, it's like going to a conference every time you sit at your desk and log on. That's why LinkedIn sits at number five on my top 25 smem destinations.


You don't think it's a true smem destination? Well, i beg to disagree ... The groups I belong to, cover everything from situational awareness and interoperability of EM platforms/software, to EM professional organizations, event-specific groups and group for EM researchers and homeland security.


You can observe and take what you need or you can take part in the many conversations, polls and online collaborations that are fostered through LinkedIn. Really the choice is yours and that's what's fabulous about it. Many groups are private and you have to request a membership (which are usually granted) or they are open to everyone. But it's worth checking out groups that you might relate to either by area of interest or geographic location.


I know I have been approached by stakeholders in my jurisdiction through LinkedIn, people who've asked for info on social media during emergencies or on how to connect with other professionals. That kind of forum, this online agora, makes LinkedIn valuable to me and so its sits at #5 on my top 25 list of SMEM destinations.


Here's a cool video about LInkedIn Groups:




The list so far:
#5: Linkedin Groups ... groups on EM and SM on LinkedIn#6: Craig Fugate and FEMA
#7: the SocialMedia Examiner website
#8: Emergency Management Magazine
#9: Chief Bill Boyd's blog: It's not my emergency! 
#10: SM4EM. org and Cheryl Bledsoe
#11: Jeff Phillips, Los Ranchos EM

#12: Sgt Tim Burrows, Constable Scott Mills and the Toronto Police Service 
#13: the weekly #smemchat
#14: 999 Social Media 
#15: Brian Humphrey ... a true pionneer 
#16: ushahidi ... witnessing change and progress in SMEM



Tuesday, December 20, 2011

Because leadership matters: at #6 Craig Fugate

As I was sketching the outline of this post in my head (i tend to do that !), a tweet from @cherylble helped me nail it down ... the tweet linked to this page ... Do you need a social media champion?

The power of the "champion", especially one that is in a position of authority cannot be overstated. That's why FEMA's family of websites, social media platforms and Craig Fugate's own personal Twitter account, sit at number 6 on my list of the top 25 social media in emergency management destinations.


What differentiates Administrator Fugate from other top leaders, is his willingness to listen, learn and engage, particularly through his Twitter account. I've witnessed his desire to talk and dialogue with the SMEM community at the NEMA mid-year conference in Washington DC earlier this year. He sat in the audience, talked to folks but mostly listened ... while his deputy gave a speech ... smart ...


His leadership in pushing for the use of social media in emergency management is made evident by all the work done by FEMA along these lines. Yes, money matters and FEMA has lots of it, but without someone to steer the ship in the right direction ... the results might not be as impressive. 


Just look at the combination of the Ready.gov website, its informative blog, the FEMA twitter account, its Facebook page and a very complete Youtube channel and you get a fully integrated example of social media as preparedness tools.


What distinguishes Craig Fugate from many other senior executives is his belief that while social networks provide organizations with reliable and effective crisis communications and emergency information tools, they can also play a key operational role by helping enhance an agency's response:


So, the top emergency management official in the US put his organization's online outreach efforts at number 6 on my list. Not bad for a government agency!


The list so far:
#6: Craig Fugate and FEMA
#7: the SocialMedia Examiner website
#8: Emergency Management Magazine
#9: Chief Bill Boyd's blog: It's not my emergency! 
#10: SM4EM. org and Cheryl Bledsoe
#11: Jeff Phillips, Los Ranchos EM

#12: Sgt Tim Burrows, Constable Scott Mills and the Toronto Police Service 
#13: the weekly #smemchat
#14: 999 Social Media 
#15: Brian Humphrey ... a true pionneer 
#16: ushahidi ... witnessing change and progress in SMEM