Wednesday, January 18, 2012

Take 2: democratization of EM and crisis comms

You want more on how SM can change how we respond to crises? I was just checking my Twitter links and this story came in ...thanks to my good friend @thefiretracker2 ... It's about a new social networks analytics tool that reads trends and emerging patterns ... here are some claims:

Quantum Leap Buzz's unique capabilities include but are not limited to:
1. Getting emerging news stories before they are reported in the media
2. Getting actionable intelligence before the competition

3. Setting notifications on your dashboard for trending-developments with updates texted directly to your cell phone
4. Issue analysis. The ability to see patterns of sentiment around issues important to you, personally.
Now, if the first two items don't resonate with you ... you're missing the whole point of social convergence.
Read more in my previous post from tonight.


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