Wednesday, March 16, 2011

Importance of doing crisis comms right.

A very interesting read here.

Amplify’d from mdn.mainichi.jp

Accurate information key to effective crisis management




A Tokyo Electric Power Co. employee talks to reporters about the condition of the Fukushima No. 1 power plant's reactor No. 2 during a press conference in Chiyoda Ward, Tokyo, on March. 15. (Mainichi)
A Tokyo Electric Power Co. employee talks to reporters about the condition of the Fukushima No. 1 power plant's reactor No. 2 during a press conference in Chiyoda Ward, Tokyo, on March. 15. (Mainichi)


The issuing of evacuation orders for areas near a nuclear power plant where explosions have occurred without clarifying what is the actual situation at the plant has only caused anxiety to the public.


In addition to explaining what is the actual situation at the plant, power suppliers as well as the government are urged to clearly explain what they assume will happen to nuclear power plants effected by the massive earthquake. If groundless presumptions escalate the public's anxiety, it could cause many people to panic, spreading unnecessary damage.


What is important in crisis management at the time of a serious disaster like the March 11 Great East Japan Earthquake is the prompt dispatch of information from reliable sources. The public learned such a lesson from the outbreak of swine flu.

Read more at mdn.mainichi.jp
 

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