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Social media Web sites — used this week in Japan by survivors of the earthquake and tsunami to communicate — are becoming key disaster response tools.
“Before social media, it was difficult for normal people to talk to more than a few people in real-time,” said Dan Zarrella, “social media scientist” at Cambridge marketing firm Hubspot.
As land lines and mobile phone networks became overwhelmed, Web sites such as Twitter, Facebook and Skype offered victims of the earthquake and tsunami ways to get relief information and contact friends and family.
Thursday, March 17, 2011
Is the use of social media in your plan?
The future is now. People are using social media to communicate with each other during disasters. Do you plan to do the same to communicate with your audiences and stakeholders?
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