Japan showed what works and what doesn't ...
Japan disaster sparks social media innovation
Once the magnitude of the March 11 disaster became clear, the online world began asking, "How can we help?"
And for that, social media offered the ideal platform for good ideas to spread quickly, supplementing efforts launched by giants like Google and Facebook.
A British teacher living in Abiko city, just east of Tokyo, is leading a volunteer team of bloggers, writers and editors producing "Quakebook," a collection of reflections, essays and images of the earthquake that will be sold in the coming days as a digital publication. Proceeds from the project will go to the Japanese Red Cross, said the 40-year-old, who goes by the pseudonym "Our Man in Abiko."
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The entirely Twitter-sourced project started with a single tweet exactly a week after the earthquake. Within an hour, he had received two submissions, which soon grew to the 87 that now comprise the book.