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Future of crisis response: social networksSocial media Web sites — used this week in Japan by survivors of the earthquake and tsunami to communicate — are becoming key disaster response tools.
By Brendan Lynch
Wednesday, March 16, 2011 - Updated 5 hours ago
“Before social media, it was difficult for normal people to talk to more than a few people in real-time,” said Dan Zarrella, “social media scientist” at Cambridge marketing firm Hubspot.
As land lines and mobile phone networks became overwhelmed, Web sites such as Twitter, Facebook and Skype offered victims of the earthquake and tsunami ways to get relief information and contact friends and family.
Authorities and civilians alike can use microblogging — the publishing of brief “status updates” — to “broadcast” messages, making it a natural fit for emergencies.
Wednesday, March 16, 2011
Social media and disasters: do it now!
Social Media platforms are essential emergency information tools
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