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Upon reading the title of this post I suspect your reaction is, "Really? I didn't even know it was a news organization." And that reaction is precisely why many people look with disbelief at the extraordinary estimates of Facebook's value. Facebook is not some plaything. It is a fully fledged news organization on a scale we have never seen.
News organizations do two major things, commercially speaking: they use news to grab attention and then sell that attention to advertisers.
In the old chain of news production, a piece of timely information was researched by journalists, sifted through by publishers, and disseminated. It was a reporting of the facts rather than an expression of opinion.
As traditional news organizations faced the maelstrom of the digital revolution, many noticed that it was not just the stuff that editors had deemed socially important that was drawing in readers. Tailored, specialized news — the style and sport sections — that appeal to specific demographics pulled attention and therefore advertiser interest. Some hypothesized that tailored content could go further. Local newspapers, for example, could provide hyper-local content of interest to neighborhoods, like newsletters but with ads.
Saturday, March 19, 2011
The way we produce and consume info
Is changing in many ways. Collective news gathering has replaced the old ways. We're now in the era of social convergence where we can all be broadcasters.
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See this Amp at http://amplify.com/u/bvdjw