Sunday, December 4, 2011

Number 21 on the list: a leader in the promotion of social media in disasters

Entry #21 on the list is another example of very well executed integration of web, blog and social network accounts to accomplish the organization's goals. Starting with the main website, the American Red Cross has proven a leader in championing the use of social media during disasters.

In particular, their survey on the use of social media in emergencies provided the needed impetus for more and more groups and agencies to start using these tools. Led by Wendy Harman (@wharman on Twitter), their social media group is very effective. Their handbook on the use of social media for their local chapters is very intuitive and easy to use.

Using Twitter, Facebook and Youtube in a coordinated fashion has brought the Red Cross tons of credibility. For all these reasons, they rank 21st in my ranking.

Number 22: Humanity Road (Dec. 4)
Number 23: (Dec. 2)
Number 24: the CDC Zombie Apocalypse (Dec. 1)
Number 25: Hal Grieb (November 30)
Series introduction (November 29)

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